Every day, thousands of kids ride the school bus in Buskerud, and each year a new group of six-year-olds climbs onboard for the first time. Brakar wanted a fun, engaging way to teach them how to stay safe.

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In collaboration with Los & Co, we brought Brakar the Bear to life, a friendly bus driver mascot, along with a cast of animal friends who turn safety tips into colorful, memorable stories. Simple rules, made unforgettable with humor, charm, and characters thst kids and parents love.

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John Vinge created a quirky, ultra-catchy soundtrack that sticks, perfect for classrooms, buses, and social media alike. Together, the films and music build a playful, flexible world where Brakar can grow for years to come.

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