In this rebrand for Norwegian commercial television channel TV3, we aimed to create a bold and contemporary update to all existing on and off-screen graphics.

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We started by revising the existing logo to create a simpler, clearer, more refined design that retained the essence of the channels identity as well as being a modern, bold and easily recognisable mark. The entire channel branding stems from this new form which is at the heart of the new identity.

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By utilising simple but elegant forms and a refined colour palette this identity brings the content into focus to create a design that is both consistent and flexible.