We created a series of TV sponsor bumpers and online video ads for NiceMobil — all built around their quirky mascot and a splash of brand color. The original brand design came from the talented folks at Bleed Design Studio, giving us a bold and minimal foundation to play with.

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The message? Super simple. No specific programs, no deep storytelling — just short, snappy spots from 3.75 to 15 seconds long.

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With minimal elements and tight runtimes, we focused on turning constraints into creative opportunities — using timing, visual gags, and moments of character to bring the mascot (and the brand) to life.

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So we cooked up a bunch of mini-scenes that say something about mobile life — all through the eyes of the mascot. The result? Hopefully just what NiceMobil wanted: bold, memorable, a little surreal, and a lot of fun.