TV2 Valg 2011

Stills

TV2 Valg – Typography

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Typography development for TV2’s 2011 election coverage. This customised font was adapted from existing font BDSirca, which needed to be modified to incorporate more traditional and legible letter forms to improve readability.

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TV2 Valg – Logo Sketches

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Sketches illustrating the development of an early logo design for TV2’s Valg 2011 coverage.

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TV2 Valg – Early Treatment

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Early concept images showing an alternative treatment for TV2’s Election coverage. Our proposal was to have the logo cut in thick plexiglass that would refract spectrums of light like a prism. This treatment would enable us to show an equal amount of each colour on screen without showing bias to any specific political party.

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