In addition to the commercial for the new Lerum stevia products we also produced two posters. These were made before the animation and set the style for the campaign. It’s great to do projects where the use of traditional tools are still strongly visible and important to the final result. More of that!
First we got the layout right.. Then we had some good old fashioned drawing session with pencils.
Before we masked along the lines and filled with watercolor textures.
Final poster. Says something like: “It’s not easy to make something that easy”. In this case the word easy (lett) can also mean light as in healthy.
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We also made this poster in the same style. Roughly translated: “Something good is good for something”
Some insects used for the animation. Takes us back to drawing studies at college, visiting the Natural History Museum.