Lerum – Film Case Study

By April 22, 2013 January 6th, 2014 Behind the Scenes

When Lerum launched their new Stevia products, their agency asked us to create a film inspired by watercolor illustrations with typographic elements and some western Norway clichés. For Lerum’s Stevia products campaign, we created two richly illustrative posters and a film where these elements were brought to life with help of 2D and 3D animation.

You can see the final film here

Here is an insight to the process behind the film.

Initial animatic with a quick voice over for timing purposes.

Wireframe render from Cinema 4D to show what elements were rigged and rendered in 3D. The rest of the elements were animated and textured in After Effects.

Turntable to show you the rough projection mapping we were able to use on this film. Especially this bee, is so small that you never see the projection seams in the final film.

First test we did to show the art direction and how the elements would be revealed.

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