This January we were quite busy creating promo spots for TVNorge. Inspired by the classic Disney-esque rendering of the springtime, we made three 25-second promos in which TVNorge’s entertainers (not necessarily on purpose) inflict damage to the idyllic illustrated worlds. These are as mixed media as they get with almost everything done in-house.
In this blog post, we collected bits and pieces from the process in order to provide a look behind the scenes of the project.
- Character design
- 3D modelling
- 3D animation
- 3D rigging
- 2D puppet animation
- 2D cel animation
- digital painting
- green screen (post production)
- color grading
The enviroments were painted in Photoshop. Here is a look at how the plates are layed out in this specific shot from the Ylvis spot.
We made a couple of hero characters for each film, and some smaller characters to enrich the environments. The heroes were all modelled and animated in 3D, and rendered with a cartoon look for compositing and color correction in After Effects.
We went through a great deal of variations of the different characters before landing on a final version. Below you can see some sketches and variations of three charcaters.
The Characters were rendered with a separate pass for the lines so we could adjust the line colour and look in post production.
Notice the cameras that are “stuck” to the head? We used 2D textures for the eyes that were projected on to the geometry. This allowed us to have more precise control of the line work and detail in these areas of the character.
2D cel animations
The FX shots were made with a mix of 2D cel animation and some puppet elements.