Hurtigruten – Case Study

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A look into our campaign for Hurtigruten we did in collaboration with the agency Los&Co. The style was achieved by mixing beautiful illustrations from Joachim Barrum with richly textured 2D and 3D animations.

Because of time constraints, this first film relied mostly on a 2.5D technique with only a few selected shots being fully 3D.
Here is an insight into the process behind the look of the first film.

We also created an extensive library of painterly 2D wipes and water FX that grew and evolved as we created more films. Here are some examples from the first film:

Hurtigruten Explorer – Animatic & Concept Design

As the campaign progressed, we had the opportunity to continue evolving the technique, meaning we had a chance to add more assets and characters rigged in 3D. This, in effect, gave us a bigger universe, broadening our possibilities for camera movements and more interesting transitions.

Hurtigruten Explorer animatic:

Concept art:

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Joachim has a feature on his site as well.

Hurtigruten Explorer – Character & Animal Design

For our new hero character, we began by 3D scanning him while shooting the live-action scenes for the intro and outro. We started with a low-poly 3D model to make sure we got the main facial features right, which was approved by the client. We were then able to send a 3D turnaround sheet with photo references that Joachim could use as reference for his illustrations.

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Animals and secondary characters were created in a similar fashion, being sent back and forth between us the illustrator. We used these illustrated turnarounds as a starting point for our texturing and tweaked them as we rigged and lit each character.

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